Did you know that customers manage 85% of their relationships without talking to a human? As technology advances, customers are becoming more and more reliant on online resources to meet their needs – including finding information about your business. This is why content marketing is so important for businesses today. In order to keep up with the competition, you need to create engaging and informative content that will help attract website visitors and convert them into customers. Keep reading for 20 content marketing statistics for 2022 that will help you plan your strategy!
- 82% of marketers are already investing in content marketing, 10% are not using content marketing, and 8% are unsure if their company should use content marketing (HubSpot).
- 43% of B2B marketers have a content marketing strategy in place, and 60% of the most successful B2B marketers have a long-term content marketing strategy (Content Marketing Institute).
- 69% of marketers actively invest time in SEO (HubSpot).
- 60% of marketers report that content marketing generates leads (Content Marketing Institute).
- 70% of marketers say that content marketing helps to educate their audience, and 60% say that it helps build loyalty with existing customers (Content Marketing Institute).
- Video was the primary form of marketing media created in 2021, followed by blogs, then infographics (HubSpot).
- 73% of people admit to skimming blog posts, while 27% consume them thoroughly (HubSpot).
- 71% of marketers say that targeting strategic keywords is their top SEO tactic (HubSpot).
- 51% of the businesses that invest in content marketing publish content every day (The Manifest).
- 44% of customers say they typically consume three to five pieces of content before engaging with a vendor (DemandGen).
- 81% of marketers view content as a core business strategy (CMI).
- The top three primary goals of creating content are (1) boosting sales, (2) building relationships with customers, and (3) increasing brand awareness (eMarketer).
- Content marketing generates over three times as many leads as outbound marketing whilst costing 62% less (Demand Metric).
- Only 4% of B2B marketers don’t plan to develop a content marketing strategy (CMI).
- 87% of B2B marketers prioritise the audience’s informational needs over the organisation’s sales and promotional messages (CMI).
- Content creation is the most outsourced content marketing activity among B2B marketers (CMI).
- The top three organic content distribution channels used by B2B marketers are social media, email, and their organisation’s blog/website (CMI).
- LinkedIn is used by 96% of B2B content marketers (CMI).
- 78% of B2B marketers employ keyword research for SEO while creating content (CMI).
- The top three most often used content formats by B2C marketers are blog posts/short articles, email newsletters, and videos (CMI).
If you need help with your content and social media marketing, contact us for a no-obligation chat about how we can work together.
