Search engine optimisation
93% of website visits start with a search engine
The key to being found online
Search engine optimisation (or SEO) is the process by which you can enhance the visibility of your website on search engines, such as Google, Bing and Duckduckgo.
There are two types of search results that you’ll find on search engines – paid search results and organic search results. Paid results can be achieved via pay per click advertising. Organic search results are achieved by optimising your site with useful, relevant content.
Search engine optimisation essentially gives your efforts a leg up and makes it more likely that you will achieve good ranking. This is achieved by combining technical optimisations with good, relevant content that is itself optimised by a good SEO copywriter.
SEO copywriting
SEO copywriting is all about making the most of the content on your website.
Content can be optimised by thinking about how your customers would search for the goods or services that you offer. What would they type into Google in order to find you? Thinking about this will give you an idea of the kinds of key words and phrases that you should incorporate into your content.
An SEO copywriter will construct a list of key terms and phrases for each individual page of the site that reflects the content of that page. These terms are then checked against the search terms that your customers are actually using. An SEO copywriter can then weave those keywords into the content so that it appeals to both your human customers and the search engine algorithms.
You can further influence your search ranking by incorporating keywords and phrases in specific areas of each page of your site. These include the page title, page headings, sub-headings, main body copy and the hidden page meta-description.
Technical search engine optimisation
There are a number of technical factors that will help to ensure that your website achieve good ranking. Firstly, the website has to be coded correctly by a reputable web design company. The site should load quickly and be accessible to mobile devices. The site should also feature a robots.txt file and XML site map which tell the search engines what to index. Pages should also be optimised using the correct mark-up, obeying W3C recommendations and including relevant meta-information which influence how search engines and social media sites display information about your website.
Can you guarantee number 1 spot on Google?
When it comes to SEO, you’ll often see promises of getting you to the number one spot for a certain keyword or phrase. We don’t promise that because it really depends on the keyword and the competition for it. Often you’ll find that this promise is for key phrases that include your company name, which should be achievable anyway! We prefer to work smarter and suggest search optimisation targets that are achievable.
How much does it cost for each keyword?
Often you will see companies promising to target specific keywords – "5 keywords for £x" and such like. Our approach is not based on a set number of keywords, but rather on the keywords that are most relevant to your business. This holistic approach means that your entire website is optimised rather than a set of words and pages.
The key to search engine optimisation
Keywords / phrases
Keywords that your customers use to search for your products and services.SERPs
Well written, keyword rich summaries for the Search Engine Results Pages.Quick page load speeds
Page speeds affect your search engine rankings, so a quick website and fast hosting is essential.
Internal page links
Ensuring that the pages of your website link to each other improves your ranking.Site Map
An XML sitemap tells the search engines how to index your website.Inbound links
Inbound links from good quality, relevant websites improves your online reputation.Ready to increase search engine visibility?
Contact us today to learn more about our SEO services.
