With numerous e-commerce platforms available, choosing the right one is crucial for your success. Among the many e-commerce options, Shopify stands out as a powerful, user-friendly, and feature-rich platform that caters to businesses of all sizes.

Whether you’re a start-up or an established retailer, Shopify offers an array of benefits to help you create, manage, and grow your e-commerce business seamlessly. So why should you consider Shopify as your e-commerce platform?

It's easy to use

Shopify is well known for its intuitive interface, making it easy even for those without technical expertise to use. The platform offers a straightforward setup process, and its drag-and-drop editor allows users to design a professional-looking website without the need for coding skills.

The simplicity extends to managing the store as well. From adding products to processing orders, Shopify’s dashboard is designed to save time and reduce complexities.

You can customise the design

A visually appealing online store can significantly impact customer retention and conversion rates. Shopify provides a wide range of professionally designed themes, many of which are mobile-responsive and customisable to suit your brand’s identity.

Whether you’re selling handmade items, high-tech gadgets or wellbeing products, you can tailor your e-commerce store’s look and feel to appeal to your target customer and stand out in a competitive market.

It's got loads of useful e-commerce features as standard

Shopify goes beyond just hosting your e-commerce store. It also offers essential features that include:

Secure payment gateways

Shopify supports over 100 payment processors worldwide, including Shopify Payments, which integrates seamlessly with your store.

Inventory management

Keep track of your stock in real-time and automate notifications when products are running low.

Search Engine Optimisation

Built-in SEO features help improve your store’s visibility on search engines, driving organic traffic to your site.

App store

Shopify’s app store provides thousands of plugins to enhance your store’s functionality, from email marketing tools to advanced analytics.

It's very flexible and can grow as you do

One of Shopify’s key strengths is its ability to grow with your business. Whether you’re starting with a single product or managing a large product inventory, Shopify’s scalability ensures your website performs seamlessly as traffic and sales increase. For businesses with specific needs, Shopify Plus offers enterprise-level solutions with enhanced customisation, faster loading speeds, and robust support - although all these features come at a fairly hefty monthly price.

Customer support

Running an online store means you might encounter technical issues at any time. Shopify’s dedicated support team is available 24/7 via chat, email, or phone, ensuring you get assistance whenever you need it. The Shopify platform also has a comprehensive help center, forums, and a wealth of online resources to guide users through any challenges. Of course should you choose to employ an outside agency to build and manage your store, this is a less important consideration.

Secure, reliable hosting

With Shopify, you don’t need to worry about hosting or server maintenance. The platform provides reliable, secure hosting with a 99.9% uptime guarantee, ensuring your store is always accessible to customers. Shopify also includes SSL certification to protect sensitive customer information, boosting trust and safeguarding against cyber threats.

Omnichannel integration

Sounds complicated, but omnichannel integration simply means that Shopify enables businesses to sell across multiple channels, including a bricks and mortar store, website and social media platforms like Facebook, Instagram, and TikTok. Its integration capabilities help you manage sales and inventory across various channels from a single dashboard, creating a seamless shopping experience for customers.

Global reach

If you're thinking of expanding your e-commerce business internationally, using Shopify makes it easier. Shopify supports multiple languages, currencies, and payment options, allowing you to cater to customers from around the world. With Shopify’s built-in features for calculating taxes and shipping rates, managing global sales becomes hassle-free.

The Shopify e-commerce platform is a versatile and reliable e-commerce solution that allows businesses to create and grow their online stores with ease. Its user-friendly interface, powerful features, and ability to scale make it a top choice for both new start-up and established retailers looking to succeed in the competitive e-commerce landscape.

Tranquility builds e-commerce websites on both Shopify and WooCommerce e-commerce platforms. If you're thinking of starting an e-commerce business or need help in migrating an existing store to one of these options, contact us to find out how we can help.