Outsourced marketing
Marketing expertise without the cost of a full-time employee.
Benefits of outsourced marketing
Whether you are a start-up business or an established small business looking to elevate your marketing efforts, you may not have the resources for the additional overhead of a full-time, in-house marketing manager.
That’s where I can help. I provide outsourced marketing expertise to help you develop and run a marketing plan for your business. Think of me as your own marketing manager, dedicated to helping you grow and succeed.
- Provides a fresh perspective on your business
- Brings experience from working on many other projects
- Add ‘a safe pair of hands’ to your resources
- No need for the cost of full-time staff
- Adds skills that you may not possess
- Takes some of the workload off your hands
- Bounce ideas off someone outside your business
- No long-term commitment
My approach to outsourced marketing
Understanding your business and customers
To implement a successful marketing plan, I need to understand your business, products, or services.
First, I'll work with you to define your objectives and market positioning. Then I can help you to define what your unique selling proposition is. A UPS is the thing that sets your product or business apart from the others. For example, is your product totally unique or offer a new thing to the market? Perhaps you are focussed on great customer service? It may be that you only appeal to a specific type of customer? Whatever it is, finding your UPS often unlocks how you want to market yourself.
Next, I can help you to identify your competitors and to understand what they are doing and how you might want to compete with them. Looking at what other similar businesses are doing, can help you to understand what may work for your business as well as what you don’t want to do.
Last I'll help you to understand exactly who your potential customers are and the market in which you operate - developing strategies to help you meet their needs.
Creating a marketing plan
First I'll help you to set the marketing objectives for your business, depending on its current situation. This could be to launch the new venture, or it may be to increase sales and growth, or establish a new product range. Whatever the objective may be, it gives you a clear target to aim for.
Once your objectives are set, I'll define the marketing tactics that we will use including which marketing tools will be used.
Next I'll plan the most efficient use of the budget available, assigning parts of the budget to each tool we are to use, depending on its expected return on investment.
Managing the marketing plan
Execution is critical in translating a good strategy into great results. I will manage the marketing activities, coordinating campaigns across channels to ensure consistency and effectiveness. I employ marketing best practices and techniques to deliver campaigns that capture attention, drive engagement and increase conversions.​
Measuring results for continuous improvement
Transparency and continuous improvement are integral to my marketing approach. I'll monitor the performance of all marketing activities, tracking key performance indicators (KPIs) relevant to your objectives. Regular reporting provides transparent insights into the effectiveness of a campaign, identify areas for optimisation, refining strategies to enhance performance and maximise your return on investment (ROI).
Outsourced marketing services
Advertising
I create, plan and buy advertising to run across a variety of media including print and online ensuring you reach your target customers.
Brochures & Leaflets
I create print materials including brochures, leaflets and flyers for promotions, sales materials and leaflet drops.
Copywriting
I create original, interesting and engaging copy for your marketing activities for both digital and traditional media.
Digital content
I create a range of compelling content for our clients, including blogs, video, and emails, to engage and inform your audience.
PPC advertising
I devise and manage PPC advertising for my clients, driving targeted traffic with strategic ad campaigns that deliver ROI.
Press & PR
I write and distribute press releases to generate media and customer interest in your company and its products.
SEO
I'll improve your website’s visibility in search engines to attract and increase organic traffic to your website.
Social media
I create campaigns that build meaningful connections and brand loyalty on platforms like Instagram, Facebook, and LinkedIn.
Need help with marketing?
Contact me to discuss a marketing package for your business.
