Copywriting is the process of writing the content for each of your communications. This can include website pages, blog articles, social media posts, brochures, leaflets, advertisements, press releases – in fact, any type of communications activity that your business employs. A well written, well researched, targeted piece of writing produced by a professional copywriter can make all the difference to the success of a marketing campaign.

Using a freelance copywriter delivers a number of benefits. A copywriter can bring a fresh perspective to your product or service providing an unbiased, outsider viewpoint. As it is their focus, a copywriter will communicate with clarity and brevity. And that content will be delivered on schedule, rather than fitted in between other jobs as it often is if you decide to write it in-house.

I have over 20 years experience in marketing communications and have provided professionally written copy for projects across a whole range of different sectors and industries, both on the client side and agency side.

I approach every freelance copywriting job in the same way: first getting to know the client and the product or service, researching the subject where neccessary to fill in the gaps and then producing a first draft. I enjoy the collaborative process of refining the first draft and then produce the finished piece which will be proof-read for accuracy. And speaking of collaboration, I'll happily work alongside your designer to adapt the copy to fit the requirements of the final piece, whether it's going to be delivered in print or digital.