Digital content

Copywriting to optimise your user experience

Engage your audience with compelling content

Digital content marketing is key in attracting new customers to your website and then engaging with them once they arrive.

Before people have even found your website, well written search optimised copy will improve your visibility in the search engines, increasing your chances of being discovered in the first place.

High quality, engaging content on your website will help set you apart from your competitors. Too often, the words on a website are relegated to an afterthought, with lots of time and energy spent on the visuals with little regard to the words. And contrary to popular belief, longer copy is more engaging for your audience. Of course, snappy headlines and easily read bullet points help someone to scan your content quickly, but these techniques should be combined with real substance for those people that want to read more.

By offering your customers an array of ways to discover and engage with your business, you'll allow each individual to build loyalty at their own pace. A well written case study will demonstrate your expertise and successes, whilst a compelling blog article can help position you as a thought leader within your industry, increasing the trust and respect customers have for your business, promoting engagement and loyalty.

You provide me with the brief and background materials and I’ll create the interesting, engaging, well written content for you. I’ll also ensure it is optimised for search, containing the right keywords or phrases to ensure its discoverability.

I create a whole range of quality content for my clients, including blog articles, email newsletters, web pages, and content for social media such as infographics.

Blog posts
Well written, compelling blog articles establish a tone of voice for your company or brand and are a great way to optimise your website for long-tail keywords.
Case studies
A case study helps develop your credentials and demonstrates your capabilities with new customers, providing evidence that you can deliver what you say you can.
Emails and newsletters

Stay in touch with your customers with compelling news and sales content that your audience will find valuable, encouraging click-throughs and conversions.

Landing pages & squeeze pages
A landing or 'squeeze' page is designed to push your customer towards taking an action, using persuasive copy that builds a need and eliminates barriers to purchase.
SEO copywriting
I'll ensure that your website content is search engine friendly, including keyword and page optimisations, SERPs and other SEO copywriting techniques.
Website copywriting
Content for your website pages including introductory text, product descriptions, instructional text, route confirmation, sign-posting and calls to action.

CASE STUDY

Dengie Horse Feeds

A leading horse feed manufacturer, I developed copy and content for their UK feeds website, including copywriting for product ranges and individual products and the sub-editing of technical text supplied by their nutrition team. To ensure good search engine performance I undertook keyword research and sub-edited the web content to inject key phrases throughout the text and created keyword rich meta-descriptions/SERPS. I also provided copywriting for a regular monthly e-newsletter, developed a script for a short-nutrition film and developed other content elements for the web and social media.

Based in Hertfordshire. Available across the UK.

I'm based in Royston, in the North of Hertfordshire but work with clients all over the UK.

Of course I can meet you virtually using Teams or Zoom if you prefer, and I do enjoy using these sorts of collaborative tools to work with my clients. But nothing can beat a face-to-face meeting and I like to meet with my clients in person, especially at the start of a project and for updates thereafter.

I'm happy to travel to your offices or meet somewhere inbetween, having clients as far South as Surrey and as far North as Manchester.