Digital content
Great content that makes your customers come back for more
Engage your audience with compelling content
Digital content marketing is key in attracting new customers to your website and then engaging with them once they arrive.
Before people have even found your website, well written search optimised copy will improve your visibility in the search engines, increasing your chances of being discovered in the first place.
High quality, engaging content on your website will help set you apart from your competitors. Too often, the words on a website are relegated to an afterthought, with lots of time and energy spent on the visuals with little regard to the words. And contrary to popular belief, longer copy is more engaging for your audience. Of course, snappy headlines and easily read bullet points help someone to scan your content quickly, but these techniques should be combined with real substance for those people that want to read more.
By offering your customers an array of ways to discover and engage with your business, you'll allow each person to build loyalty at their own pace. A well written case study will demonstrate your expertise and successes, whilst a compelling blog article can help position you as a thought leader within your industry, increasing the trust and respect customers have for your business, promoting engagement and loyalty.
We can create a whole range of quality content for our clients, including blog articles, email newsletters, web pages, and content for social media such as infographics. To get started, we simply need a brief and some relevant background materials and we’ll create the interesting, engaging, well written content for you. we also ensure that content is properly optimised for search, containing the right keywords or phrases to ensure its discoverability.
Copywriting that speaks to your audience
Copywriting is the process of writing the content for each of your communications. This can include website pages, blog articles, social media posts, brochures, leaflets, advertisements, press releases – in fact, any type of communications activity that your business employs. A well written, well researched, targeted piece of writing produced by a professional copywriter can make all the difference to the success of a marketing campaign.
Using a freelance copywriter delivers a number of benefits. A copywriter can bring a fresh perspective to your product or service providing an unbiased, outsider viewpoint. As it is their focus, a copywriter will communicate with clarity and brevity. And that content will be delivered on schedule, rather than fitted in between other jobs as it often is if you decide to write it in-house.
Our content marketing services
Blog posts
Well written, compelling blog articles establish a tone of voice for your company or brand and are a great way to optimise your website for long-tail keywords.Case studies
A case study helps develop your credentials and demonstrates your capabilities with new customers, providing evidence that you can deliver what you say you can.Emails and newsletters
Stay in touch with your customers with compelling news and sales content that your audience will find valuable, encouraging click-throughs and conversions.
Infographics
Infographics are a great way to convey a large amount of information economically through graphics and iconography.Video
Video enhances engagement and increases viewer retention and is increasingly important for search engine optimisation.Podcast
A podcast allows more passive communication, helping you to turn customers into followers.Landing and squeeze pages
A landing or 'squeeze' page is designed to push your customer towards taking an action, using persuasive copy that builds a need and eliminates barriers to purchase.SEO copywriting
We'll ensure that your website content is search engine friendly, including keyword and page optimisations, SERPs and other SEO copywriting techniques.Website copywriting
Content for your website pages including introductory text, product descriptions, instructional text, route confirmation, sign-posting and calls to action.Need great content?
Contact us today to learn more about our content marketing and copywriting services.
