e-commerce websites
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Opening an e-commerce store as a small business can provide significant advantages. An e-commerce store allows you to reach customers beyond your local area, opening up national and even international markets, with your products available to buy 24/7. An e-commerce store can support your bricks and mortar business, or can be an online-only business. Regardless of its scope, an e-commerce store provides long-term benefits of increased visibility, efficiency, and customer reach allowing your business to grow.
We recommend building an e-commerce websites of one of two leading platforms: WooCommerce which is based on the WordPress platform, or Shopify, which is a unified e-commerce system that allows you to build a customisable and scaleable online store.
WooCommerce e-commerce
WooCommerce extends the WordPress platform to offer solid e-commerce functionality that can be extended and customised to meet your exact needs. This has the benefit that you only need to develop what you require and the website will not include features that you don’t need.
No other e-commerce platform allows businesses to start for free and grow their store as their business grows. Of course there are development costs involved, for the design and build of the store, and ongoing hosting thereafter, but the e-commerce software itself is open source.
Shopify e-commerce store
Shopify is a dedicated cloud-based e-commerce platform which provides you with a pre-built e-commerce store within a closed system. Whilst the e-commerce store can be customised and extended with additional applications, it's not quite as flexible as WooCommerce. However, this is often not a problem as Shopify offers most everything any business will need for e-commerce really well and has a wealth of third party applicatons that extends its functionality.
Shopify has been used by over 600,000 businesses worldwide and is ideal if you want an all-in-one package and you're happy with the features it offers for an ongoing monthly fee.
Whatever way you choose to go, we'll guide you through the process of successfully setting-up and establishing your e-commerce website, so you can maximise the success of online sales.