Alive! is the number one multi-vitamins and minerals brand in the US. When Schwabe Pharma wanted to bring the brand to the UK, they asked us to develop the digital elements of the launch. The requirement was for a brand website and to establish the brand in social media channels.

The UK vitamins and minerals category is a crowded one, so we took the brand’s energy proposition as a lead and created a strong, impactful design that communicated all the brand elements including unique formulations, ingredients to help boost energy and a proprietary blend of fruits and vegetables. The website featured strong links to social media channels including Twitter, YouTube and a Blog which would allow user generated content to be displayed on the site. We also launch the Alive! Twitter channel and promoted the #feelalive hashtag.