As Dengie expanded their offer into European and worldwide markets, they wanted to support their products with localised versions of their website.

We designed and developed a new international website which could be adapted for each individual market. As each territory sold different mixes of their product offering, each site could be customised.

Each localisation involved translating the content, for which we used our translation partners, and working with local native-speakers to ensure that the content was both accurate and authentic.

We also undertook PPC Advertising to promote each website which used localised content but was managed by us from the UK.

The success of the initial batch of European websites means that further sites are planned in Europe as well as expanding into the US and Asian markets.