Heatwave Gas & Heating Engineers specialise in boiler repairs, servicing and installations. The company serves the Stockport and South Manchester areas with a team of Gas Safe registered heating engineers who have skills and experience with most of the major boiler manufacturers.
The company wanted to build a presence within a crowded market, so I designed and developed a clean, modern website which clearly outlined the areas of their expertise. To support the website, I undertook keyword research to identify and target the search terms that potential customers were using. Using this research the content of the website was tailored into a series of 'landing pages' that were written for a specific keyword or phrase. In addition, I recommended that the company use a key search phrase as their website address, rather than the company name itself.
I also provide content marketing to the company, including researching, drafting and publishing regular blog articles and social media posts, as well as producing a monthly newsletter that is sent to existing and potential customers.
I have also designed and produced other marketing collateral for the business, including business cards, company stationery and promotional flyers.