Pellys Transport & Regulatory Law is a leading solicitors providing advice to the passenger transport, road haulage and private hire industries.

When Pelly's asked me to update their website I first undertook extensive competitor research to better understand the current environment and UX research using heat mapping and user behaviour recordings to develop a better site architecture.

Next, I developed the visual elements, including color schemes, typography, and imagery, ensuring they aligned with the brand identity. Once the creative was signed off, I reviewed the existing content on the site and sub-edited copy to better optimise it for search engines. The site build consisted of front end development together with back-end integrations, followed by functional and customer acceptance testing. After a final review and some speed optimisations, the site was deployed.

Following the launch of the site, I developed and managed an ongoing pay-per-click advertising campaign to drive traffic to the new site and develop new leads for the business.

In addition to providing hosting and technical support for the website, I also provide a range of other marketing services including corporate identity and literature development, design of exhibition materials, sourcing and development of promotional materials and creation of advertising collateral.